We create idea-driven brands with a product approach
Identity
Rebranding
Guidelines
Naming
Identity
Brand book
About the project
Kaskad Residence is a project that unites multi-level architecture into a single visual concept. The logo and identity are built on the idea of a cascade — a smooth transition between levels that reflects the complex’s architecture: buildings of different heights that form a kind of “steps”.
Kaskad already had a style before the project, but beyond the visuals we worked on positioning together with the Intergal-Bud team. That’s why the new identity is more modern and dynamic, aimed at a younger audience that values laconic design and a lively tone of voice.
