See Hear Feel Ukraine on Eurovision

At the Eurovision Song Contest, every country presents itself not only through music. The venue hosts the Eurovillage, where European countries exchange their cultures.
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In 2023, together with the Ukrainian Association of Music Events (UAME), we created an identity to present our country, its history, music and people.
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The installation aimed not only to entertain but also to share the experience of war — to show how much Ukrainian culture means to the world, from the global Christmas hit Shchedryk (Carol of the Bells) to today’s Ukrainian music video makers.
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Eurovision 2023 took place in Liverpool because Ukraine, despite winning the contest, remains in a full-scale war.
That is why the whole world needs to see, hear and feel our story.

The central art object of the installation was the kalyna (viburnum) — one of the most common images in Ukrainian folk art and literature, a symbol of the homeland.
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The main visual elements of our identity are geometric kalyna berries and leaves. Together they form a grid that we used to generate various national patterns, highlighting our identity among the other international participants.