We create idea-driven brands with a product approach
Logo
Design system
Adaptation
Logo
Design system
Adaptation
Brand book
About the project
We have been working with Intergal-Bud since 2017. In this project, we set out to refresh the brand’s external visual communication — primarily for social media — and to build a system that looks coherent and modern and scales easily.
At the same time, the identity had to work not only in Ukraine but in other markets too. As Intergal-Bud grew and launched projects abroad, including in Budapest, we designed the system to work equally well across languages and contexts while staying visually unified.
We rethought the company’s familiar mark and proposed our own vision of its future logo. This version was not chosen in the end, but we believe it holds the whole system together best. That is why we show it in this case.
In parallel, we developed the approved identity: colour principles, typography, layout rules, photo style and a set of visual elements that together form a flexible brand design system. One of the key ideas was refreshing the signature red that has long been part of the brand.
We added a gradient to it. In this system it became a sign of movement, process and constant growth — a very natural choice for a company that keeps building, expanding and moving forward. The refreshed Intergal-Bud style became more human, comfortable and open. We created a system that brings clarity, flexibility and coherence to the brand’s communication.
We are grateful to Intergal-Bud for their trust, for years of collaboration, and for continuing to build the future in Ukraine.
In parallel, we developed the approved identity: colour principles, typography, layout rules, photo style and a set of visual elements that together form a flexible brand design system. One of the key ideas was refreshing the signature red that has long been part of the brand.
We added a gradient to it. In this system it became a sign of movement, process and constant growth — a very natural choice for a company that keeps building, expanding and moving forward. The refreshed Intergal-Bud style became more human, comfortable and open. We created a system that brings clarity, flexibility and coherence to the brand’s communication.
We are grateful to Intergal-Bud for their trust, for years of collaboration, and for continuing to build the future in Ukraine.
